This innovative consumer brand crafts and sells premium gear through their Shopify store. After over five years, they’d built a multi-million dollar eCommerce business but couldn’t crack the profitability code—until Pentane.

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eCommerce Success Unleashed

In just 90 days with Pentane, this Shopify brand transformed their profitability:  

Revenue soared 234.2% year-over-year  

Fixed expenses dropped 13.1%  

Variable margins shrank 23.4%

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The profitability turnaround was undeniable:  

Month 1: $102k loss  

Month 2: $12k loss  

Month 3: $44k net profit

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Life Before Pentane: eCommerce Struggles

The CEO, a brilliant product designer and visionary, lacked the financial know-how to steer the company toward profitability. The team reviewed their latest Shopify profit-and-loss (P&L) statements regularly, but they didn’t fully grasp how fixed and variable expenses impacted daily operations or overall eCommerce profitability.  

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Since the P&L reflected last month’s data—like most businesses—they were stuck reacting rather than planning ahead. Over time, expenses ballooned while revenue lagged, leaving their Shopify store’s growth stagnant.  

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To complicate matters, they outsourced paid advertising to an agency with underwhelming results. The agency wasn’t entirely to blame, though. Without clear financial insights from the company, they lacked the data to optimize ad spend for profitability. Instead, they chased standard KPIs, unsure if the budget was driving “good” or “bad” outcomes for the eCommerce business.  

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The result? Everyone was flying blind, and the company was hemorrhaging $100k monthly.

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Life After Pentane: Unlocking Shopify Profitability

Enter Pentane’s Profitability System. With PentaneEFX efficiency tools, the team gained crystal-clear insights into their Shopify operations. One revelation? They were underspending on paid ads relative to the contribution margin needed to offset fixed costs.  

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Like many eCommerce brands, they’d set an arbitrary ad budget for their agency. PentaneEFX showed they needed to triple that spend to generate the revenue required to break even. The data even pinpointed a minimum ROAS of 2.9 to hit that threshold—a game-changer for their Shopify profitability strategy.  

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The PentaneOS eCommerce profitability dashboard took things further, delivering real-time performance tracking—daily, weekly, and monthly. This empowered the team to monitor ad adjustments as they unfolded and pivot quickly. They even spotted a revenue and ROAS spike tied to a standout influencer post, leading to a lucrative affiliate deal that continues to fuel profitable growth on their Shopify store.

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By leveraging Pentane’s systems, this eCommerce company didn’t just survive—they thrived, proving that with the right system, Shopify profitability is within reach. Ready to supercharge your store’s revenue and profitability? Pentane might be your answer.

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