The Financial Command Center for Consumer Brands
Intentional profitability with smarter advertising and efficient operations.
Your business is like a rocket ship.
At least it should be...
Diagnostics
High level data are important, but details are critical. Diagnostics inform data-driven decisions for quicker, smarter outcomes.
Command Center
Like the captain of a rocket ship, you need real-time information to make smart decisions. Monitor mission-critical KPIs in real-time with your fully integrated Command Center.
Guidance System
Based on your net profit goal, the Guidance System dynamically displays the relationship between ad budget, required ROAS, conversion rate, expenses, discounts, and price changes.
Mission Control
Set your net profit goal and Mission Control calculates multiple ways to accomplish it including changes to ad budgets, ROAS, conversion rate, and expenses.
Mission Control
Set your net profit goal and Mission Control calculates multiple ways to accomplish it including changes to ad budgets, ROAS, conversion rate, and expenses.
Guidance System
Based on your net profit goal, the Guidance System shows how ROAS and Conversion Rate must adjust as ad budgets, expenses, discounts, and pricing change.
Command Center
Like the captain of a rocket ship, you need real-time information to make smart decisions. Monitor mission-critical KPIs in real-time with your fully integrated Command Center.
Diagnostics Suite
High level data are important, but details are critical. Diagnostics inform data-driven decisions for quicker, smarter outcomes.
Built by Success.
Pentane is the direct result of my experience building BottleKeeper, a consumer brand, to $8M in just three years with zero employees or investors - then into tens of millions before being acquired with only four employees.
Now, there's no question we got a lot wrong over that eight year experience, but one thing we did really well is understand the math and systems required to purposefully operate a very profitable business.
Pentane is the result of that experience - the command center I always wanted while operating BottleKeeper.
And now it's yours.
Adam Callinan
Founder
Automate Data Flow with Seamless Integrations
Not needing spreadsheets > needing spreadsheets
"Transformed murky and complex data into actionable steps..."
Intentional Profitability is Just Around the Corner.
