They could be. They should be. It’s a math problem.
Show your work
$2.86 more profit for every extra ad dollar. One client, one month.
Trusted by growing eCommerce brands
The platform
Four jobs. One system.
Every order, ad dollar, and cost in one live P&L. See real margin by product, by channel, by day.
Your breakeven ROAS and CPA targets in plain English. Cut, hold, or scale — you'll know which.
We track every channel, then check it against your real numbers. Channels get graded on profit, not on their own dashboards.
Meta with 500,000+ third-party audience segments, plus premium CTV, programmatic display and video, native, audio, DOOH and the open web across 25 DSPs and 275+ ad networks.
Powered by Plenum ↓Built for decisions
Most tools show you what happened. Pentane tells you what to do next.
The Plenum Ad Network runs Meta with 500,000+ third-party audience segments Meta doesn't provide, then opens the rest — Netflix, Disney+, Hulu, Spotify and the open web. One budget, measured against your P&L. $5,000/mo minimum media budget, Meta included.
See how Plenum works →
One client, thirty days — every placement reported by name.
The news and content sites your customers already read
Pre-roll before the videos they are already watching
A TV spot inside Netflix, Disney+, Hulu and Prime Video
Thirty seconds on Spotify, Pandora and their podcasts
A recommended-story unit that matches the site it sits on
Billboards, gym screens and pump-top displays
The stack
Your data goes in. Pentane finds the profit. Plenum spends it where it works.
Pricing
Pentane shows what your ads need to return to be profitable. The Plenum Ad Network runs them to that number, on Meta and across 275+ ad networks and exchanges outside it, for one flat fee. No retainer, and no separate fee billed on your spend.
The profit software. Connect your store, ads and books and see what you actually make.
The media layer. We plan, run and optimize your budget across every channel, against your real contribution profit.
$5,000/mo minimum media budget, Meta included
Below that, there isn't enough data to optimize.
Start with two months
The first big optimization lands at day 7 and results keep improving through week 8. After that, it's month to month.
One flat fee plus the media budget you fund.
No contracts with DSPs. No channel minimums. One rail, reconciled to your P&L.
Ready when you are
We'll show you your own numbers on a live demo. Your store, your margins, no slides.
Request a demo →