The Financial Command Center for Consumer Brands

Intentional profitability with smarter advertising and efficient operations.

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Trusted by profit driven operators, like you.

Your business is like a rocket ship.

At least it should be...

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Diagnostics

High level data are important, but details are critical. Diagnostics inform data-driven decisions for quicker, smarter outcomes.

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Command Center

Like the captain of a rocket ship, you need real-time information to make smart decisions. Monitor mission-critical KPIs in real-time with your fully integrated Command Center.

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Guidance System

Based on your net profit goal, the Guidance System dynamically displays the relationship between ad budget, required ROAS, conversion rate, expenses, discounts, and price changes.

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Mission Control

Set your net profit goal and Mission Control calculates multiple ways to accomplish it including changes to ad budgets, ROAS, conversion rate, and expenses.

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Mission Control

Set your net profit goal and Mission Control calculates multiple ways to accomplish it including changes to ad budgets, ROAS, conversion rate, and expenses.

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Guidance System

Based on your net profit goal, the Guidance System shows how ROAS and Conversion Rate must adjust as ad budgets, expenses, discounts, and pricing change.

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Command Center

Like the captain of a rocket ship, you need real-time information to make smart decisions. Monitor mission-critical KPIs in real-time with your fully integrated Command Center.

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Diagnostics Suite

High level data are important, but details are critical. Diagnostics inform data-driven decisions for quicker, smarter outcomes.

Built by Success.

Pentane is the direct result of my experience building BottleKeeper, a consumer brand, to $8M in just three years with zero employees or investors - then into tens of millions before being acquired with only four employees.

Now, there's no question we got a lot wrong over that eight year experience, but one thing we did really well is understand the math and systems required to purposefully operate a very profitable  business.

Pentane is the result of that experience - the command center I always wanted while operating BottleKeeper.

And now it's yours.

Adam Callinan
Founder

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Automate Data Flow with Seamless Integrations

Not needing spreadsheets > needing spreadsheets

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Intentional Profitability is Just Around the Corner.