Metric

Pentane Efficiency Score (PES)

PES is a special score that ranks overall efficiency across the business.

Why it matters

It's a combined score from variable margin (w/o ads), fixed expenses compared to revenue, ROAS, and net profit margin, normalized to compare easily (exact formula is in Pentane's system). PES helps pick the best sales paths to grow. By focusing on high-score ones, you scale what makes money, avoiding bad ones, and boost overall eCommerce profits.