Metric

B2B Revenue

Money from selling to other companies, which then resell your products to the end user or consumer.

Why it matters

Business-to-Business (B2B), or wholesale, revenue occurs when you sell a product another business, which then resells that product to the consumer. Gross margins are often quite different versus Direct-to-Consumer (DTC) B2B revenue often comes in big amounts. It boosts profit through large orders that can have lower costs per item.