New in 2026: Pentane now runs your ads, too. Meta, CTV, audio and 275+ networks, graded on your profit. See what changed →
HOW IT WORKS
Most brands hire four teams to do this, graded by four different numbers. We run it as one loop, graded by one: your profit.
01 Measure · Pentane
Pentane connects your store, ad accounts and accounting, and works out your break-even: what each ad dollar has to bring back for the business to make money. It moves when your costs do.
Every order, ad dollar, and cost in one live P&L. See real margin by product, by channel, by day.
Your breakeven ROAS and CPA targets in plain English. Cut, hold, or scale — you'll know which.
We track every channel, then check it against your real numbers. Channels get graded on profit, not on their own dashboards.
02 Decide · Beacon
Beacon, our optimization system, reviews performance on every channel and proposes what to cut, scale or test. A person on our team approves every change before it happens. Every decision is logged with the result next to it, so you can see why anything changed.
03 Create · Creative
Point us at your creative folder. We size every image, GIF and video for every standard placement, add your CTA, and launch it into your campaigns. No design queue, no trafficking spreadsheets.
04 Buy · Plenum Ad Network
Plenum runs your media across Meta and 275+ ad networks, CTV and audio, with 500,000+ third-party audience segments, including in the Meta campaigns we run for you. Every impression and order traces back to Pentane.
The news and content sites your customers already read
Pre-roll before the videos they are already watching
A TV spot inside Netflix, Disney+, Hulu and Prime Video
Thirty seconds on Spotify, Pandora and their podcasts
A recommended-story unit that matches the site it sits on
Billboards, gym screens and pump-top displays