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Shark Tank 9 min watch

I Turned Down Shark Tank & Still Made $60M (Here’s How)

When Mark Cuban and Lori Greiner offered us $1M on Shark Tank, we ended up turning it down because we already knew what the deal would cost us, and the math didn’t work. I recorded a video walking through the whole story.

I cover:

  • How $1M in revenue came in the first week after the episode aired, and why it still drives sales years later on CNBC re-airs
  • How 2 people ran what became an $8M/year business by keeping fixed costs near zero from day one
  • How knowing your numbers live every day changes every major decision you make